During my spring break, I traveled to three different places. First, a few friends and I traveled to Lisbon, Portugal for four days. When we first arrived in the city of Lisbon we were very confused by the set up. It took us a while to adjust to the steep hills that almost resembled San Francisco. While we were there the weather was beautiful and three out of the four days we traveled an a half hour outside of Lisbon to a small beach town called CasCais.We had to take a metro then a train there, but it was definitely worth it. There were shops and restaurants everywhere with two beaches that weren’t very crowded at all. After four days in Lisbon we had to take an eight hour bus ride to Sevilla. Although it was very long, when we finally got there I was happy to be back in Spain. We lost an entire day to traveling, so the one full day we had there we walked around, and ended up spending most of the day in a park. The next day, we took a train to Marbella and stayed there for the last four days of our spring break. Marbella is a very beautiful place, but I don’t think the hotel likes Americans very much because they were extremely rude and not accomadating whatsoever. My spring break consisted of a lot of traveling, but once we arrived at our destinations all my friends and I did was lay by the pool or the beach, so it ended up being a very relaxing time. Spring break was so much fun, but I was very happy to get back to Barcelona by the end of it all.
Podcasting. April 15, 2009
Among all of the new technologies available to us these days, podcasting is another social tool that is up and coming within society. A formal definition of a podcast is, a series or digital media files, usually digital audio or video, that is made available for download, via Web syndication. Like the term broadcast, podcast can refer either to the content itself or to the method by which the content is syndicated; the latter is also called podcasting. A podcaster is the person who creates the content. Interestingly, the term podcast was originated from Apple´s product the Ipod. Amongst the world wide web, there are numerous amounts of websites that one can go to in order to find and view other people´s podcasts. An example of this can be found at this website.
Many people are under the impression that you need an Ipod to podcast–this is VERY untrue! You can use programs such as Windows Media Player, RealPlayer, or any brand of MP3. Some people have even been known to download the podcasts, burn them to CD and play them in their car stereo, home stereo or portable CD player.
There is also a term called a ¨podcatcher¨ which is software that allows you to subscribe to your favorite podcasts using their RSS feed.
When new content or episodes are available, your podcatcher will automatically download them for you, and then you’re ready to listen to them on your computer or transfer them to your MP3 player! Here is a website that gives you step-by-step directions as to how use this tool.
The Sagrada Familia. April 2, 2009
Throughout my stay in Barcelona, I have been very fortunate as to the location of my home. I live in Avenida Gaudi, and my metro stop is “Sagrada Familia”. My roommates and I have a huge window in our living room that gives the perfect view of the actual Sagrada Familia. I wake up and look at it everyday, whether I am on my way to class or just staring out the window. I feel very lucky that I am able to take in the beauty of this church every single day, while people from all over the world travel to Barcelona to see this main attraction.
The formal name of this church is Temple Expiatori de la Sagrada Familia, which means in English, “Expiatory Temple of the Holy Family”. It is a Roman Catholic church, which has been under construction since 1882, and still is to this day! The Sagrada Familia was designed by Antoni Gaudi, who worked on the project for over 40 years. Gaudi devoted the last 15 years of his life entirely to the building of the church, and it is scheduled to be completed in 2026 (although this does not seem likely!). Many people have questioned as to why the construction is taking so long. When Gaudi was proposed with this question he would say, “My client is not in a hurry”. After Gaudi passed away in 1926, the work continued under the direction of Domenech Sugranyes.
The Sagrada Familia is an extremely detailed work of art. It is rich with Christian symbolism, because Gaudi intended the church to be the “last great sanctuary of Christendom”. One of the most striking aspects is its spindle-shaped towers. In total there are 18 and they ascend in order of height. Each represents the Twelve Apostles, the four Evangelists, the Virgin Mary, and the tallest of all, Jesus Christ. The church also has three grand facades: the Nativity façade to the East, the Glory façade to the South (yet to be completed) and the Passion façade to the West. The geometry of the Sagrada Familia is a very important aspect of why it is so unique and popular. The towers on the Nativity façade are crowned with geometrically shaped tops that are reminiscint of Cubism. Also, Gaudi used hyperboloid structures in later designs of the church. The reason for all of the construction on the Sagrada Familia is due to the idea of “A New Church”. The idea of a new church was launched by an organization whose goal was to bring an end to the dechristianization of Barcelona, which had started with the industrialization and increasing wealth of the city. A plot of the land in the new Eixample district was bought in 1877, and the architext Francisco de Paula del Villar designed a neo gothic church and lead the construction starting in 1882.
Even though the Sagrada Familia is far from finished, the remarkable church is well worth a visit. You can visit the crypt were Gaudí is buried. A museum tells the story of this great architect andthe history of the church.You can also visit the towers. A lift and a long walk will lead you to the top of a tower from where you have a magnificent view over Barcelona. The climb is not recommended for those with fear of heights or for people with claustrophobia. When my family visited Barcelona, one of the first places I took them to was the Sagrada Familia. Although my mom is very scared of heights, she still climbed it! My family was extremely taken back by its detailed beauty, and we also went inside and climbed to the very top. The view of Barcelona from the top of the Sagrada Familia is also breathtaking, and well worth the trip. Below is a video which includes an interview with my roommate Jillian Shifrin. She speaks about her thoughts on living so close to the Sagrada Familia. People travel from all over the world to see the Sagrada Familia, and to me it is remarkable that my roommates and I get to walk past it every single day.
Periodico De Catalunya March 29, 2009
Last week we visited the newsroom of Periodico de Catalunya. We sat down in the conference room and learned about the newspaper through a page by page description. It is a thirty year old newspaper, that was created after the end of the Franco regime. It is the third most read newspaper in Spain, and it has about 800,000 readers everyday. Also, it was the first newspaper in Catalunya. Characteristically, this newspaper is very different from all of the others that are read in Spain. The graphics are a huge part of what makes this newspaper so unique. It was the first newspaper to use color, which makes the look of each story very appealing. Compared to a newspaper like the New York Times, there are clear differences in the layout and overall look of the newspaper. Periodico de Catalunya pays a lot of attention to style, color and design, while a paper like the New York Times doesn’t use color and has a traditional and more serious layout.
What also makes Periodico De Catalunya one of the most popular newspapers in Spain is its accomidation to the public. You can read it quickly in the metro, it is an easy read, although not a tabloid. Also, it is the only newspaper in the world that has two editions: one in Catalan and one in Spanish. It is mainly left side ideology that discusses topics such as human rights.
As it can be seen in these two pictures, Periodico De Catalunya is much more visually pleasing to look at versus the New York Times. I really enjoyed learning about this newspaper because now I understand why it is so successful.
Corporate Blogs. March 23, 2009
In class we learned about corporate blogs, along with their advantages and disadvantages. In my opinion, I feel that a corporate blog could greatly improve a corporation´s success based upon various factors. Overall, a corporate blog is created by an organization to reeach a specific objective. Currently, all major browsers (including Firefox, Opera, Safari and Internet Explorer 7) support RSS technology, which enables readers to easily read recent posts without actually visiting the blog, which is very useful for low-volume blogs. After searching the Internet, I have found that more than 12% of the Fortune 500 companies blog externally. Market research done in the first half of 2006 indicated that 34% of large companies had established weblogs. Another 35% planned to do so by the end of 2006, thus bringing the total to nearly 70%.
Continuing my investigation on corporate blogs, I found a great website that lists some important disadvantages. Some of these include, time, representation, measure of success and popularity. I suggest going to this website for more detail on disadvantages. I also found another website that makes a very good point…”This medium represents the missing ingredient that traditional media lacks: the ability to directly connect a company to its customers”. This is where the importance of a corporate blog comes in, because it is a tool that can be used to directly connect a company to it´s customers or potential customers. This website also gives steps that Fortune 500 companies take to create a blog: determine if blogging is a good fit for your company, determine if your company is willing to invest in a blog, create a strategy, ensure that everyone is on the same page, determine the involvment of PR, select bloggers, train the bloggers, writing posts, realize that the blog doesn´t need a tone, editing, establish a commit policy, develope a promotion strategy and establish a measurement program. This website talks about each of these steps in depth, so I highly suggest visting and reading it for anyone else who is interested.
I feel that one of the most imperative parts in a United States presidential campaign, is the technology that is available to them. Using the television and more recently the internet, a political party can advance their campaign greatly. An important aspect of the use of television is that each presidential candidate must have an equal time of advertisement on news programs such as CNN, NBC and ABC. This is done due to fairness, and keeps the race clean. What I mean by this is, if each political party was able to buy their own televsion space, it would turn into a bidding game and important money would be wasted.
On the other hand, the fact that the internet is now highly used for advertising during political campaigns brings the competition to an entire new level. Aside from websites that belong to major networks like CNN, NBC and ABC, websites like youtube and myspace are overflowed with comments, blogs and video clips of Obama and Mccain, for example, during the 2008 Presidential Election. While there is strict regulation within broadcasting and air space, the Internet does not share any of these regulations. Anyone in the entire world can post a blog, document or video about a presidential candidate, for anyone else in the world to view and analyze.
Visitors. March 15, 2009
This past weekend, many of my friends came to visit Barcelona. My friend Samantha came here for the weekend from Parma, Natalie from the French Riviera and Vanessa from Arizona. It was so good to see them! I took them around the all of the sites in Barcelona, including the Sagrada Familia and Park Guell. Also, we walked around Las Ramblas and Passieg De Gracia where we went into the different shops and clothing stores. The weather was amazing, so we also spent a lot of time at the beach and the port. We ate lunch at Opium, which was interesting because the only other time I’ve been there is at night when it’s a club. It was fun showing them all of the things I do in Barcelona, and sharing my life here with them. It was also interesting to hear about Sam and Natalie’s experiences in France and Italy and how they differ from Spain. Sometimes hosting guests can be very stressful, so at times I felt a little anxious because of the huge responsibility I had. Although, at the same time I’m very grateful to be having this experience, as well as share it with my best friends. This weekend really gave me a new appreciation for Barcelona and the culture. Due to the nice weather, everyone was outside and enjoying themselves, and I was reminded of how much I love it here. It is so different from New York in many ways that I have been enjoying a lot. The overall atmosphere is calm and relaxed which I’m adapting to. Many people compare Barcelona to Miami, because of the beach and the nightlife. Personally, I feel that Barcelona is much more enjoyable in many ways including the people, atmosphere and nightlife. The only thing I would have to say is better in Miami is the food!